Revenue and Reach

Hey there, I'm Gio—writer, marketing nerd, and teacher of how to make your words wildly seductive.

(PG-13. Mostly.)

I've Always Loved Entrepreneurs.

Our grit. Our optimism.
Our willingness to bet on ourselves and keep going.

We're here to help people have MUCH better lives, and to have A.F.G.O. after A.F.G.O (Another F'n Growth Opportunity)....

So we can have experiences that others only dream about.

This obsession started early.

As a child, I went door to door hawking greeting cards and potpourri to my neighbors. I ran a lemonade stand with "real" pink lemonade - from a powdered mix, which I should not be admitting to you now. And I wrote. My first paycheck ever was $50, in 1990, for winning my elementary school's anti-drug poetry contest with the immortal line:

“Alcohol, marijuana and coke / just thinking about it makes me choke.”

A star was born.

One Day I Decided, “I Think I'll Write Websites.”

I didn't know the word "copywriter." I didn't know a single marketing principle. I charged $200 for my first site and figured if I could average $10 an hour, I'd be thrilled-because that's what I made slinging lattes.

I had zero idea this little hustle was about to become the ticket to my wet n' wild dreams where I helped millions.

Cut To: Me, Living Off-
Grid With No Running Water

Fast forward a year or two after that first website, and I had decided it would be a fabulous idea to live in a vintage 27" trailer with no running water or electricity.

Officially, this was a bold experiment in self-sufficiency. Unofficially, I was writing copy by a battery-powered lantern.

Then: I discovered digital marketing, and—boy howdy—did everything change.

Referrals started rolling in. Clients kept coming back. Life got weirdly, wonderfully better. I hung up my hat as a back-to-the-land-er, and moved to San Francisco. And soon after, I was charging $25,000 for a single website. I was no longer a newbie at marketing and studied the sh!t out of copywriting because the more I knew, the more money I made... for me and for my clients.

And the more my clients succeeded, the more lives we changed.

My copy has been read by millions of people and generated over $40 million buckaroos.

I've been able to inspire people to buy stuff that gives them a wayyyy better life — better health, better finances, better businesses, better relationships, better choices.

By the Numbers

First paycheck (poetry contest, 1990)

$50

First website

$200

A single website, later

$25,000

Revenue generated by my copy

$40M+

Soon I Started Writing for Celebrities and
New York Times Bestselling Authors

One after another after another, and some of the biggest names out there, including people even my own mom's heard of.

The brands I've worked with do genuinely incredible humanitarian work, donating millions to charity, in part due to the very, very good sentences I write.

I'm forever pinch-me proud.

Somewhere in there I went to grad school for creative nonfiction and had no idea that it would bring real storytelling craft into my copywriting and the way I teach copy to others.

PHOTO 5

With a client or at an event

PHOTO 6

Speaking or teaching

PHOTO 7

Grad school / writing life

Here's why it all worked: I have an aggressively high bullshit detector.

And I flat out refused to write the same tired, high-pressure, "ACT NOW OR YOUR LIFE IS OVER" sleaze clogging up the internet.

I actually care whether people have a positive experience reading copy - wild concept, I know.

Why I Teach Copywriting

If you want your business to grow, copywriting gives you the keys to the kingdom. (If you're a fan of generating more revenue and reaching more people.)

In a world where giant corporations are trying to ruin the group project, I love independent businesses too much to keep the good stuff to myself. Because way too many businesses stay smaller than they should for way longer than they should...

But this copywriting piece?

Knowing how to inspire people to click the red hot buy button and take action - with your words?

And seeing payment notifications stack up in your inbox?

And having people reply to your emails saying, “I bulk delete everything else but race to open yours”?

THIS is an opportunity you cannot miss.

We entrepreneurs hold real power: to do actual good in people’s lives and give back to the world with our surplus profits.

One thing I know for sure: Copywriting makes the life you want possible.

It's one of the most lucrative skills any business owner can have. And once you learn it, you have it for life.

Knowing your way around words makes you unforgettable to the people you're meant to work with and help. It's the difference between “huh, that's nice, dear” and full-blown “HOLY SHIT, I NEED THIS NOW.”

If You're My Kind Of Weird

If you're in the business of helping people live better lives with what you sell, congratulations, you're my kind of people. I want to help your business grow bigger and reach further.

I believe your words will change lives - and knowing what to write so people pay attention and listen will help you change a helluva of a lot more lives. Including yours. Your clients'... Your community's.... Your family's.... We're talking generational wealth at stake here.

This isn't just about better copy.

It's about building the business that finally gives you the money, impact - and Tuesday afternoons off - that you started the damn thing for.

Because you didn't build a business to have more work. You built it to have more choices.

Let's write the part where it gets even better than it is now.

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Questions? Comments? My grandmother’s Matzoh Ball Soup recipe?
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