Should I Use AI to Write My Email Copy
Gio Marcus Published on: 30/10/2026
Getting a job while you build your business can make sense, but decide your line in the sand ahead of time so you don’t quit on a bad week.
Gio Marcus How Often Should a Small Business Send a Newsletter? (Don’t you DARE stop writing your newsletter)
Gio Marcus Published on: 07/10/2026
Want your newsletter to actually make money? Here's how much to email your list, so you’re building the relationship, not just popping in to sell. (So it's way easier to sell when you do.)
copywritingemailnewsletteremail marketing
How Do You Write Copy That Connects Emotionally? (Wish someone told me this before wasting 2 more years)
Gio Marcus Published on: 21/09/2026
Is your copy “nice” but not selling? Here’s the one thing that took me years to learn when it comes to writing copy that sells: make your reader FEEL something.
copywritingdigital marketingemail
Why Does AI-Written Copy Sound So Generic? (The brutal truth about AI copywriting)
Gio Marcus Published on: 14/09/2026
Why does AI copywriting feel so generic? It doesn’t know what your reader is privately freaking out about. You do. Here’s a before-and-after fix.
copywritingemail marketingdigital marketingnewsletter
Gio Marcus is a copywriter and the founder of Revenue + Reach. She’s written for New York Times bestselling authors and celebrities, and teaches small business owners and service providers to write copy that sells.