How Often Should a Small Business Send a Newsletter? (Don’t you DARE stop writing your newsletter)

How Often Should a Small Business Send a Newsletter? (Don’t you DARE stop writing your newsletter)

How Often Should a Small Business Send a Newsletter? (Don’t you DARE stop writing your newsletter)Gio Marcus
Published on: 07/10/2026

Want your newsletter to actually make money? Here's how much to email your list, so you’re building the relationship, not just popping in to sell. (So it's way easier to sell when you do.)

copywritingemailnewsletteremail marketing
How Do You Write Copy That Connects Emotionally? (Wish someone told me this before wasting 2 more years)

How Do You Write Copy That Connects Emotionally? (Wish someone told me this before wasting 2 more years)

How Do You Write Copy That Connects Emotionally? (Wish someone told me this before wasting 2 more years)Gio Marcus
Published on: 21/09/2026

Is your copy “nice” but not selling? Here’s the one thing that took me years to learn when it comes to writing copy that sells: make your reader FEEL something.

copywritingdigital marketingemail
Can People Tell If My Copy Was Written by AI?

Can People Tell If My Copy Was Written by AI?

Can People Tell If My Copy Was Written by AI?Gio Marcus
Published on: 10/09/2026

Is AI-generated copy hurting your business? Here’s the hill I’ll die on, and what to do first so your emails make readers FEEL something (and buy).

copywritingemailemail marketingnewsletterdigital marketing

Gio Marcus is a copywriter and the founder of Revenue + Reach. She’s written for New York Times bestselling authors and celebrities, and teaches small business owners and service providers to write copy that sells.