How Often Should a Small Business Send a Newsletter? (Don’t you DARE stop writing your newsletter)

How Often Should a Small Business Send a Newsletter? (Don’t you DARE stop writing your newsletter)

How Often Should a Small Business Send a Newsletter? (Don’t you DARE stop writing your newsletter)Gio Marcus
Published on: 07/10/2026

Want your newsletter to actually make money? Here's how much to email your list, so you’re building the relationship, not just popping in to sell. (So it's way easier to sell when you do.)

copywritingemailnewsletteremail marketing
Why Does AI-Written Copy Sound So Generic? (The brutal truth about AI copywriting)

Why Does AI-Written Copy Sound So Generic? (The brutal truth about AI copywriting)

Why Does AI-Written Copy Sound So Generic? (The brutal truth about AI copywriting)Gio Marcus
Published on: 14/09/2026

Why does AI copywriting feel so generic? It doesn’t know what your reader is privately freaking out about. You do. Here’s a before-and-after fix.

copywritingemail marketingdigital marketingnewsletter
Can People Tell If My Copy Was Written by AI?

Can People Tell If My Copy Was Written by AI?

Can People Tell If My Copy Was Written by AI?Gio Marcus
Published on: 10/09/2026

Is AI-generated copy hurting your business? Here’s the hill I’ll die on, and what to do first so your emails make readers FEEL something (and buy).

copywritingemailemail marketingnewsletterdigital marketing

Gio Marcus is a copywriter and the founder of Revenue + Reach. She’s written for New York Times bestselling authors and celebrities, and teaches small business owners and service providers to write copy that sells.